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Background
New Year’s Eve is WhatsApp’s biggest night.
Around the world, people rely on us to stay connected with their loved ones, reflect on the year behind them, and share aspirations for the year ahead.
People have their own language and way of talking to different friends and family.
Concept
Our Way of Wishing It
It’s not just “Happy New Year!” It’s ironic stickers in response to your best friend’s selfies. It’s heartfelt wishes to aunties abroad. It’s a perfectly executed dad joke with your favorite (shhh) parent.
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We follow along as Lilly sends and receives New Year wishes on WhatsApp to/from her worldly web of loved ones.
From sticker responses to her bestie’s selfies, heartfelt group chats with her aunties in Lahore, to video messages with her parents in Toronto, we see how her vibe and language changes depending on who she’s talking to. As she switches between her various exchanges, it’s almost like we’re teleporting between different realms.
Wishing it with Aunties
Wishing it with Bestie
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No matter how you wish those you love a happy New Year’s, wish it in your own unique way.